Besides branding activities, LU88 also focuses on social movements, which demonstrate the responsibility of a Vietnamese enterprise. Since 2007, LU88 established the LU88 Voluntary Fund and carried out numerous charity activities, sharing difficulties with the community.

The Poor Fund, the Children Fund, the Vietnam Fatherland Front Committee... are organizations that LU88 Voluntary Fund concentrates on spending annual budget on organizing meaningful charity events. LU88 tries to keep up with social changes to have practical charity activities at appropriate times and places. These activities to maintain national tradition "The leaves protect tattered ones" and "Do unto others as you would have them done unto you." 

Typically, in 2020, floods and landslides caused significant losses in the Central region of Vietnam. The LU88 Voluntary Fund also quickly carried out activities to call for support from LU88 workers. And over 200 million VND was obtained, of which 110 million VND was from the LU88 Voluntary Fund budget, and 97 million VND was contributed directly from LU88ers. The entire amount was given to people in Central Vietnam to recover from natural disasters through the Vietnam Fatherland Front Committee and local authorities.

Every year, charity trips to the highlands to present Tet gifts and warm clothes to mountainous children are also organized with the consensus of all employees. The tradition in charity activities of LU88 has always been upheld during LU88 development."

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